Rei Kawakubo, the legendary founder of Comme des Garçons, recently shared profound insights during a masterclass for the Autumn/Winter 2026 collection. The event moved even experienced fashion editors to tears, highlighting the enduring power of her creative vision. In a rare interview, the designer discussed her relationship with artificial intelligence and her continued drive after fifty years in the industry. She emphasized that innovation remains central to her practice, regardless of external trends or technological shifts

Why Black Remains Central to Kawakubo’s Vision

The masterclass served as a pivotal moment for the brand’s upcoming season. Kawakubo explored the nuances of the color black, a staple of her aesthetic for decades. She explained why this specific shade continues to resonate with her artistic sensibility. For Kawakubo, black is not merely an absence of light but a complex canvas for texture and form. This deep dive into her philosophy offered attendees a glimpse into the meticulous process behind her designs. It reinforced her reputation for challenging conventional beauty standards while maintaining a distinct, recognizable identity.

Kawakubo has long associated the color black with potential and mystery. In her recent remarks, she clarified that black allows for infinite variations in fabric and silhouette. It strips away distraction, forcing the observer to focus on structure and movement. This approach aligns with her broader design ethos, which prioritizes substance over superficial ornamentation. By adhering to this monochromatic palette, she creates a cohesive language that transcends seasonal trends. The choice reflects a disciplined commitment to her core principles, ensuring that each collection feels like a continuation of a lifelong dialogue with materiality.

How Artificial Intelligence Shapes Her Creative Process

Despite her age and experience, Kawakubo views artificial intelligence as a useful tool rather than a threat. She acknowledged the changing landscape of the fashion industry, where digital tools increasingly influence design workflows. However, she maintained that human intuition remains irreplaceable. AI can assist in pattern generation or trend analysis, but it cannot replicate the emotional depth of her work. For young designers entering the field, she advised them to embrace technology without losing their personal voice. She encouraged them to use new tools to enhance their creativity, not replace it. This balanced perspective offers a practical guide for the next generation of fashion professionals navigating a rapidly evolving digital environment.

Kawakubo’s advice extends beyond technical skills to include mindset and resilience. She urged emerging designers to stay curious and open to failure. The fashion industry often demands immediate success, but Kawakubo highlighted the value of persistence. Her own career demonstrates that longevity comes from continuous experimentation and self-critique. As the industry faces pressure to adapt to digital platforms and sustainable practices, her insights provide a stabilizing anchor. Young creatives can look to her example as proof that authenticity endures even when markets shift dramatically.

Does Rei Kawakubo believe AI will replace human designers? No, she views AI as a supportive tool that assists with technical tasks. She insists that human intuition and emotional depth remain essential for meaningful design work.

Frequently Asked Questions

What specific advice does she give to young designers? She recommends embracing new technologies while maintaining a strong personal voice. She also stresses the importance of curiosity and resilience in the face of industry challenges.

Why does she continue to focus on the color black? Black serves as a versatile foundation that highlights texture and structure. It allows her to explore form without the distraction of multiple colors, keeping the focus on architectural design elements.