The Evolution of Angel Hair and Makeup at Victoria’s Secret

From Spray Tans to Sun‑Kissed Skin: A Shift in Beauty Standards

Victoria’s Secret fashion shows have long been a showcase for the brand’s signature Angels, whose hairstyles and makeup have transformed dramatically over the past two decades. From the natural, sun‑kissed looks of the early 2000s to the polished, high‑glam styles of recent shows, the runway has mirrored broader beauty trends and the company’s shifting brand identity.

The brand’s first runway shows in the early 2000s featured Angels with minimal makeup and soft, wavy hair. Models wore natural skin tones, and their hair was styled in loose, beach‑inspired waves that emphasized a carefree, effortless vibe. These looks aligned with the era’s emphasis on authenticity and a „no‑makeup” aesthetic that celebrated everyday beauty.

Over the next decade, Victoria’s Secret began to embrace a more glamorous, high‑fashion approach. The Angels’ hair shifted to sleek, polished styles, including tight curls and defined ponytails, while makeup grew more dramatic. Bold lip colors, heavy contouring, and glittery eyeshadow became staples, reflecting the rise of the „glamor” trend in mainstream fashion. The brand’s marketing campaigns mirrored this shift, showcasing Angels with flawless, almost otherworldly looks that highlighted the company’s luxury image.

In recent years, the runway has seen a return to a more natural aesthetic, albeit with a modern twist. The Angels now sport a mix of styles, from soft, loose waves to sleek straight hair, and makeup has become more subtle. The focus is on enhancing natural features rather than creating a stark, artificial appearance. This change aligns with the broader beauty industry's move toward clean, sustainable beauty practices and a celebration of diverse body types.

How Will the Angel Aesthetic Continue to Evolve?

The transition from spray tans to natural skin tones on the runway reflects broader societal changes. Early 2000s shows favored a bronzed, sun‑kissed look, mirroring the popularity of tanning beds and the desire for a „beach body” aesthetic. As public awareness of the risks of UV exposure grew, Victoria’s Secret shifted toward a more natural complexion. This move not only responded to consumer concerns but also helped the brand appear more authentic and relatable.

The brand’s current approach emphasizes skin health and self‑confidence. Models now showcase a range of skin tones, from fair to deep, and makeup is designed to complement rather than mask natural features. This inclusivity aligns with the brand’s recent efforts to broaden its appeal and respond to criticism over past exclusivity.

The future of Victoria’s Secret’s runway looks will likely be shaped by ongoing trends in sustainability and digital innovation. Designers may incorporate eco‑friendly materials into costumes, while makeup artists could experiment with new, plant‑based products. Virtual reality and augmented reality could also play a role, allowing audiences to experience runway shows from a more immersive perspective.

Frequently Asked Questions

The brand’s continued focus on inclusivity and authenticity will probably drive further experimentation with hair and makeup styles. We may see more diverse representations of hair textures and natural beauty, reflecting a broader cultural shift toward celebrating individuality.

What prompted Victoria’s Secret to move away from spray tans? The shift was driven by growing public awareness of the health risks associated with UV tanning and a broader industry trend toward natural, healthy skin tones.

How has the brand’s makeup style changed over time? Early shows featured minimal makeup, while the 2010s saw a move toward dramatic, high‑glam looks. Recent years have embraced a more natural, subtle approach that highlights the models’ natural features.

Will the Angels’ hairstyles remain diverse in future shows? Yes, the brand is likely to continue showcasing a range of hairstyles, from loose waves to sleek straight hair, to reflect evolving beauty standards and a commitment to inclusivity.