Anrealage Celebrates 25 Seasons With Alphabet Collection
The Alphabet as a Collectible Object: An Interactive Exhibition
Kunihiko Morinaga has spent twenty-five seasons pushing the boundaries of fashion. His previous experiments range from bodily distortions to augmented reality, digital projections, and state-changing fabrics. Despite these futuristic concepts, his designs always maintained a strong connection to wearable fashion.
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To honor this milestone of boundless ingenuity
The collaborative project features a retrospective presentation inside a transformed gallery alongside a gift shop. This space highlights the brand's fundamental interest in the Latin alphabet. The Anrealage logo is a subtle geometric composition where intersecting diagonal lines form both the letter A and an inverted Z. The exhibition showcases 26 curated pairs, matching each letter with a specific cultural object or external collaboration.
For instance, the letter A is represented by a sculpted apple made of polished red marble. The letter F is a traditional Japanese furoshiki wrapping cloth printed using Kyocera’s FOREARTH sustainable ink technology, which generates almost zero water waste. The letter O, Andelman’s favorite, is a protective omamori talisman that shifts from white to multicolored when exposed to sunlight. Other reimagined everyday objects include a notepad for N, a rice bag for R, and a roll of duct tape for T. These sit alongside a collectible Bearbrick for B and charm jewelry produced with Eyefunny for J.
Even challenging letters like X, Y, and Z become unique items. There is a soft travel bag with an X-ray print for X, an alphabet-contoured yo-yo produced by Japanese gaming company Freshthings for Y, and a monogrammed metal scraper for Z. Some symbols carry deep emotional weight. The letter Q is a handmade patchwork blanket crafted from fabric scraps sourced from all 25 collections. The letter H is a clothing rack encapsulating real flowers, described as a poetic yet everyday gesture. Morinaga explained that it represents a rack that somehow encloses time, aligning with his recurring theme of durability.
Even challenging letters like X, Y
In a video call, Andelman highlighted her appreciation for the broader philosophy of Anrealage. She noted the constant balance between craftsmanship, repair, and tradition, which grants clothing a second life. This contrasts with the brand's repeated integration of technology, such as LED-embedded textiles. The exhibition and pop-up shop will occupy the ground floor at 76 rue de Turenne, known as the Perrotin Gallery, from Friday to Monday, though it is not part of the official gallery schedule.
The retrospective will display outfits from every collection since 2014, arranged on a slowly rotating carousel. Suspended above are associated objects, including the Doraemon ball shirt from 2024. Thomas Bangalter, a member of Daft Punk, composed the continuous ambient soundtrack. Bangalter met Morinaga through a ballet project and previously created soundtracks for the Autumn 2025 and Spring 2026 seasons. This music will be released on vinyl, pressed at The Vinyl Factory outside London, serving as the creative solution for the letter V. For Morinaga, this anniversary project reaffirms the original philosophy of Anrealage: blurring opposites by combining the banal with the extraordinary, and the unreal with the real.