Interparfums and Marquee Brands Extend Roberto Cavalli Fragrance License for 20 Years
Strategic partnership renewed
The long‑term partnership between Interparfums and Marquee Brands has been significantly extended. The new license covers an additional twenty years of collaboration on Roberto Cavalli and Just Cavalli fragrance lines. Both parties will continue to create, develop and distribute the scents worldwide. The agreement now runs until 31 December 2046, underscoring a shared long‑term vision.
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Jean Madar, President and CEO of Interparfums, said the renewal proves the strength of the Roberto Cavalli brand and the solidity of the relationship with Marquee Brands. He added that both companies share a firm belief in the sector’s future prospects. In his statement, Madar highlighted that, in three years since taking the license, Interparfums has reaffirmed Cavalli’s identity as a distinctive voice in luxury perfume. The strategy blends bold Italian design with the sensuality and craftsmanship that define the label. Results appeared quickly, making Cavalli one of the most dynamic brands in Interparfums’ portfolio, gaining shelf visibility and consumer attention in key markets worldwide.
Operational details
Licenses for Roberto Cavalli and Just Cavalli fragrances will remain under the control of Interparfums Italia Srl. The wholly‑owned subsidiary operates from Florence, Italy, while its management headquarters sit in Paris, France. Since joining the portfolio in 2023, Madar has overseen new extensions and collections for core pillars such as Uomo, Just Cavalli and Marbleous, expanding both women’s and men’s offerings.
Recent successes
A milestone arrived in 2025 with the launch of the brand’s first blockbuster, „Serpentine.” The fragrance exceeded expectations, opening new doors for Cavalli in major international markets. The company now holds a robust pipeline of upcoming launches and remains committed to supporting the Roberto Cavalli name with the excellence it deserves. The partnership is expected to continue generating success alongside Marquee Brands.
Remarks from Marquee Brands
Heath Golden, CEO of Marquee Brands, praised Interparfums as an exceptional steward of the Roberto Cavalli perfume line. He noted that the team has translated the house’s design language into products that resonate globally. Extending the partnership for decades reflects the crucial role fragrance will play in Roberto Cavalli’s global growth strategy, laying a solid foundation for broader accessibility in the years ahead.