Jisoo Stars in Salomon Winter Campaign
Embracing Nature and Quiet Reflection
Blackpink icon Jisoo embraces tranquility and the outdoors in her debut global campaign for French sportswear label Salomon, showcasing the brand's latest winter footwear collection titled In The Open. The K-pop superstar was officially appointed as a global ambassador for Salomon back in May. Her latest visual project highlights her appreciation for solitude and understated beauty. The campaign emphasizes peaceful, solitary moments away from her usual high-energy stadium tours and chaotic public schedules.
Breaking News
Hollywood Elite Honor Carpenter, Theron, and Domingo at Academy Museum Gala
The Next Generation of Collagen: Small Peptides, Big Claims
The Impending Rise of Cobalt Blue in 2027 Fashion
The Secret to a Flawless Autumn Complexion is Sunscreen LayeringThe winter campaign visuals place the singer in serene natural settings. She pairs technical outerwear with trendy sneakers from the company's cold-weather lineup.
How Did This Partnership Begin?
Salomon designed the campaign to showcase how performance gear fits into everyday lifestyle fashion. Jisoo effortlessly bridges the gap between high-end fashion and outdoor utility. Her involvement brings massive global visibility to the technical brand.
The French footwear company announced Jisoo as their newest face in May, signaling a major shift toward luxury and pop culture crossover. This winter rollout marks the first major promotional initiative featuring the musician since her contract began.
Fans worldwide have quickly reacted to the campaign imagery across social platforms. The collaboration proves that outdoor gear remains a dominant force in modern streetwear trends.
Frequently Asked Questions
What role does Jisoo play for Salomon? Jisoo serves as a global brand ambassador for the French sportswear label. She helps promote their footwear and apparel lines to a worldwide audience.
Which collection is featured in the new campaign? She stars in the In The Opencampaign, which highlights Salomon's latest winter footwear collection designed for both nature and the city.