MUBARAK BAUG: A Heritage Space Reborn as a Fashion Gallery

The central gallery showcases the iconic „Mundri” collection that won them a

Abu Jani and Sandeep Khosla have opened Mubarak Baug, a boutique and museum in a historic building in Mumbai. The launch took place on 12 March 2024, drawing designers, collectors and curious locals to the refurbished space. The duo’s flagship store showcases their signature silhouettes and offers a curated shopping experience that blends past and present. The project is the result of a decade-long collaboration between the designers and the city’s heritage conservationists. The building, once a 19th‑century textile warehouse, was restored with careful attention to its original stonework and timber beams. Inside, the layout follows a museum‑like flow, with each section dedicated to a different era of the duo’s work.

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Customers can walk through the evolution of their designs, from early experimental pieces to the polished collections that earned them international acclaim. DESIGNING WITH HISTORY The restoration team worked closely with the designers to preserve the building’s architectural integrity while creating a modern retail environment. „We wanted the space to feel like a living archive,” said Abu Jani. „Each room tells a story, and the layout invites visitors to experience the journey of our craft.” The interior features exposed brick walls, reclaimed wood floors, and ambient lighting that highlights the garments on display. The designers also incorporated a small studio where visitors can see artisans at work, reinforcing the connection between heritage and contemporary fashion. The store’s layout mirrors the timeline of the duo’s career. The first wing displays early experimental pieces from the 1990s, featuring bold prints and unconventional cuts.

The central gallery showcases the iconic „Mundri” collection that won them a national award in 2005. The final section houses the latest line, which blends traditional Indian textiles with minimalist silhouettes. This chronological arrangement allows shoppers to appreciate the evolution of style and technique. WHY A MUSEUM‑STYLE STORE? The designers explained that the museum concept reflects their belief that fashion is an art form that deserves preservation. „Fashion changes quickly, but the stories behind the garments remain,” said Sandeep Khosla. „By creating a museum, we honor the heritage of Indian textiles and make it accessible to a wider audience.” The boutique also serves as a platform for emerging designers, offering them a space to exhibit their work alongside the duo’s legacy. The project has attracted attention from cultural institutions and the fashion community.

A local heritage organization praised the restoration, noting that it „sets a benchmark for adaptive reuse of historic buildings.” Meanwhile, fashion critics have highlighted the seamless blend of tradition and innovation, calling Mubarak Baug „a landmark that redefines retail as experiential art.” WHAT’S NEXT FOR MUBARAK BAUG? Looking ahead, the designers plan to host seasonal exhibitions that feature collaborations with contemporary artists and designers. They also aim to expand the museum’s digital presence, offering virtual tours and behind‑the‑scenes videos. The goal is to create a sustainable model that supports local artisans while keeping the heritage site vibrant. The opening of Mubarak Baug signals a new era for heritage retail in India. By marrying historic architecture with contemporary fashion, Abu Jani and Sandeep Khosla have created a space that educates, inspires, and sells.

A local heritage organization praised the restoration

The boutique is expected to become a must‑visit destination for fashion lovers and cultural enthusiasts alike, ensuring that the legacy of Indian textiles continues to thrive. Frequently Asked Questions How can I visit Mubarak Baug? The boutique is open Monday to Saturday from 10 a.m. to 7 p.m. and offers guided tours by appointment.

Is the store accessible to people with disabilities? Yes, the renovated building includes ramps, wide corridors, and accessible restrooms to accommodate all visitors.

Will there be workshops or events at Mubarak Baug? The designers plan to host quarterly workshops on traditional textile techniques and contemporary design, details of which will be announced on their official channels.