The luxury fashion auction could eclipse New York Fashion Week
Associated articles include initiatives such as
A notable initiative comes from Fair Warning, an app-based auction platform accessible exclusively to members, which called on Peter Brant Jr., son of publishing mogul Peter Brant and supermodel Stephanie Seymour, to coordinate a special sale, featuring 23 extraordinary pieces from fashion history. Called the Impossible Collection by Haute Couture, this offering features items that appear to be from a collector's dream: the first appearance of the last season of Alexander McQueen's collection, the first appearance of his supermodel Stephanie Seymour's Atlantis, the first direct-to-video release of a newly created work by John Galliano, and the most recent exhibition of a newly-created supermodel, inspired by the work of designer Naomi Galliano, and the recent exhibition of the first season of the newly-created supermodel, John Galliano, and a newly-created exhibition of the 1960s.
Breaking News
Hollywood Elite Honor Carpenter, Theron, and Domingo at Academy Museum Gala
The Next Generation of Collagen: Small Peptides, Big Claims
The Impending Rise of Cobalt Blue in 2027 Fashion
The Secret to a Flawless Autumn Complexion is Sunscreen LayeringAssociated articles include initiatives such as the capsule collection created by Duolingo at NYFW or promoting Damson Madder's 2026 fall collection through five live performances at the SoHo Playhouse. It also recalls Naomi Campbell's appearance at the charity Fashion for Relief Haiti at the 2010 Mercedes-Benz Fashion Week, when she wore exactly those Armadillo hats that are now part of the auction lot. An additional image, provided by Fair Warning, details these iconic shoes, made by McQueen for her spring 2010 collection.
Peter Brant Jr., who worked summers at Sotheby's as a teenager, began to make a name for himself in the New York art gallery scene. However, the highlight of his collaboration with Fair Warning came when his father introduced him to Löic Gouzer, the founder and CEO of the auction platform. Gouzer stated that although the idea of organizing a fashion auction accompanied him at the time, it was a dinner conversation with Peter Brant Jr. that convinced him that he was the right person to lead the project.
Brant Jr., for his part, explained that Gouzer told him about the success he had achieved a few years earlier by selling a vintage dress and that he had immediately recognized that the design department had developed a passionate approach to the design, and in 1966 he admitted that Rabanne Brant Jr. would develop a vintage design concept and that he would soon develop a vintage design within the company.
After agreeing that a podium run would be the ideal way to launch this partnership, they decided to present the pieces at an exclusive event, before putting them on the virtual auction block. Thus, the Haute Couture's Impossible collection will be on the podium on Friday evening, as part of New York Fashion Week, the location being Brant Jr.'s Golden Age-style carousel house, located on the Upper East Side.