Top Models Take to New York Rooftops for Prada's 'Days of Summer
Reviving a Legacy
Prada's latest campaign, ' Days of Summer', has hit the streets with top models Bella Hadid and Liu Wen on New York rooftops. The 2026 campaign was shot by lead photographer and filmmaker, and features an ensemble of models.
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Prada's ' Days of Summer' is an attempt to revive its once-iconic campaigns. The brand enlisted Oliver Hadlee Pearch for the latest visuals. The campaign's aesthetic is being described as „very outlet-esque”, a nod to its laid-back, summer vibe.
Can Prada Recapture its Former Glory?
The campaign's setting, on New York rooftops, adds to the relaxed atmosphere. Models are captured in casual, summery attire, embracing the carefree spirit of the season.
The question on everyone's mind is whether this campaign will be enough to reinvigorate the brand's image. With the fashion world eagerly awaiting the response, Prada's efforts will be closely watched.
The success of ' Days of Summer' could signal a return to form for Prada, potentially influencing the direction of future campaigns. As the fashion industry continues to evolve, Prada's ability to adapt and innovate will be crucial.
Frequently Asked Questions
What is Prada's ' Days of Summer' campaign? The 2026 campaign features top models on New York rooftops, shot by a lead photographer and filmmaker. It's an attempt to revive the brand's iconic campaigns.
Who is behind the ' Days of Summer' visuals? Oliver Hadlee Pearch was enlisted for the campaign. The aesthetic is described as „outlet-esque”, capturing a laid-back summer vibe.
Will ' Days of Summer' revive Prada's image? Only time will tell, but the campaign's success could signal a return to form for the brand, influencing future campaigns.