Olivia Jade Stars in Emi Jay's Festive Holiday Accessories Line
The campaign shoot took place in Los Angeles earlier this month
Olivia Jade Giannulli has been named the face of Emi Jay's new holiday collection, marking her first major campaign partnership since re-entering the public spotlight. The accessories line, featuring jeweled hair clips and festive headbands, officially launches on September 8, 2026, and will be available through Emi Jay's website and select retailers. Cosmo secured the exclusive reveal, highlighting Olivia Jade's return to fashion collaborations after a period of relative privacy. How This Partnership Came Together Emi Jay founder Emily Jayne Blum described Olivia Jade as the perfect embodiment of the brand's playful yet sophisticated aesthetic, noting her influence on Gen Z fashion trends. The collection includes holiday-themed pieces in red, green, and gold tones, designed to complement both casual and dressy looks. Olivia Jade shared that she was drawn to the brand's focus on accessible luxury and its commitment to inclusive sizing in hair accessories.
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Nike’s Fanciest Forces Refuse to Clock OutThe campaign shoot took place in Los Angeles earlier this month, featuring Olivia Jayne Blum and Olivia Jade styling the pieces together. What Makes This Collection Stand Out Unlike typical seasonal releases, Emi Jay's holiday line emphasizes versatility, with many pieces designed to transition from Thanksgiving gatherings to New Year's Eve celebrations. The accessories incorporate Swarovski crystals and hand-placed pearls, reflecting the brand's signature attention to detail. Olivia Jade mentioned in a behind-the-scenes video that she personally selected several designs, particularly favoring the oversized pearl barrette for its timeless appeal. The collection also includes matching sets for mothers and daughters, a nod to Olivia Jade's own close relationship with her mother. Frequently Asked Questions What items are included in the Emi Jay holiday collection? The collection features jeweled hair clips, headbands, barrettes, and scrunchies in holiday colors, with prices ranging from $24 to $68. Where can customers purchase the collection?
The line launches on September 8, 2026, on Emi Jay's official website and at select boutiques including Nordstrom and Revolve. Is Olivia Jade involved in the design process? While she did not design the pieces, Olivia Jade collaborated closely with Emi Jay on selection and styling, providing input on which designs made the final cut.