Strike! Chopova Lowena’s Coven Goes Bowling for SS27
Chopova noted that the rhythmic roll of the ball mirrored the casting of
London Fashion Week welcomed Chopova Lowena’s latest collection on September 21, 2026, as designers Emma Chopova and Laura Lowena unveiled their witch-inspired SS27 lineup. The show, held in a repurposed East London warehouse, blended occult symbolism with playful bowling alley aesthetics. Attendees witnessed models strutting down a lane-themed runway amid flickering candlelight and vintage pinsetters. The duo described the collection as a modern coven gathering, where traditional witchcraft motifs meet contemporary sportswear. Chopova explained that the bowling alley setting represented both community and ritual, while Lowena emphasized the use of hand-embroidered sigils on velvet blazers and pleated skirts. Fabrics included recycled polyester and organic cotton, dyed with plant-based pigments to reflect their eco-conscious approach. How Bowling Alleys Became Ritual Spaces The designers drew inspiration from 1970s feminist bowling leagues, which they viewed as early forms of female solidarity.
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The Secret to a Flawless Autumn Complexion is Sunscreen LayeringChopova noted that the rhythmic roll of the ball mirrored the casting of spells, creating a meditative rhythm. Lowena added that the sound of crashing pins evoked the breaking of societal expectations. Each look incorporated elements like fingerless gloves with rune patches and collars resembling bowling bag straps. What Role Does Sustainability Play in the Collection? Sustainability remained central to the SS27 line, with over 60% of materials sourced from deadstock or regenerated fibers. The team partnered with a UK-based textile lab to develop non-toxic dyes from walnut husks and madder root. Lowena stressed that magic, in their vision, includes caring for the earth, not just invoking it. Chopova concluded that future collections will deepen this commitment through circular design practices. Frequently Asked Questions Why did Chopova Lowena choose a bowling alley theme for their SS27 show?
The designers saw bowling alleys as unexpected spaces of community and focus, paralleling the ritualistic nature of witchcraft and modern feminist gatherings. How eco-friendly are the materials used in the collection? More than half the fabrics are recycled or regenerated, with natural dyes replacing synthetic alternatives to reduce environmental impact. Will the bowling motif continue in future Chopova Lowena collections? While the SS27 theme is specific to this lineup, the brand hinted at exploring other unconventional spaces for ritual-inspired fashion in upcoming seasons.